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Bay Area Medical Explorers Marketing

 

Role: Marketing Design Intern 

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Goals: During my collaboration experience with the ambassador and marketing team, we created social media graphics to pass on educational resources and opportunities offered by Bay Area Medical Explorers for younger audiences looking for free resources outside of school to explore medical and research field. 

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Iteration to Launching:

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  1. Within exploration phase of Canva, I tested multiple color combinations, refined the information hierarchy, and optimized each layout for mobile viewing.

  2. Through several rounds of iteration, I condensed lengthy content into a clear, scannable bullet points and headlines while maintaining visual balance and readability. 

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Tools: Canva

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Responsibilities: Social Media Design, Layout, Typography, Information hierarchy, Marketing graphics

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STEM Without Barriers Design Community 

 

Role: Graphic Design Volunteer 

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Goals: During my community experience with the volunteer team, I created carousel Instagram posts to represent the STEM community to help to pass on resource links for scholarships, specific websites, career spotlights, and fast facts about a science topic and experiment for middle schoolers, high schoolers, and early college students. 

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Iteration to Launching:

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  1. I started with researching about a STEM topic and career. I prioritized the key vocabulary terms and key facts.  

  2. The goal for information input on the layout is for audiences to begin looking at the posts before diving deeper in the topic with the link I provided at the end of the post after they see the"swipe to see more" button from first page.

  3. The color swatches are from the STEM without Barriers logo combining with pastel colors and collage elements to maintain their academic format. 

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Tools: Canva

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Responsibilities: Social Media Design, Layout, Typography, Information hierarchy, Marketing graphics

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The Scrubs Society Design Community 

 

Role: Design Director Volunteer 

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Goals: During my community experience with the Scrub Society volunteer team, I created an infographic to inform about a medical field, Occupational Therapy to audiences of diverse backgrounds to access to free resources about healthcare pathways. I chose to pick occupational therapy as a topic to begin with since its one of the most needed team for patients needing special treatments and support for mental and physical health care to get through daily routines. ​

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Iteration to Launching:

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  1. I jotted down notes physically on paper to pick the main points. ​

  2. Transferred the information to exploration phase of Canva as main platform.

  3.  I tested multiple color combinations, refined the information hierarchy, and optimized each layout to leave room for supporting illustrations from Adobe Photoshop and icons. 

  4. Through several rounds of iteration, I condensed lengthy content into a clear, scannable bullet points and headlines while maintaining visual balance and readability. 

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Tools: Canva; Adobe Photoshop 

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Responsibilities: Social Media Design, Layout, Typography, Information hierarchy, Marketing graphics

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© 2025 By Grace Guan
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